Online search leader Google Inc. aims to expand its dominance as it has opened its AdSense contextual ad platform to content owners with sites created for handset...

Time Warner Inc.’s AOL Internet division has announced that it will acquire mobile advertising company Third Screen Media, as interest in ads on cell phones grow...

Yahoo! has launched an advertising network for mobile devices. The newly launched service, called Mobile Ad Network, will allow companies that involved in games,...

Yahoo Inc. has announced that it has signed up top corporate advertisers to use its advertising system to run branded ads on mobile phones in 18 countries, indicate its...

A recently established company has decided to pay people of New Zealand for receiving text message advertisements. The company, HooHaa, has offered paying 10c into...

Mobile phone operators such as Verizon, Sprint and Cingular along with the latest entrant AT&T are all set to roll out advertising on mobile phones. To start with...

Online spending will reach an astounding $20 billion mark in 2007, predicted market research firm eMarketer. Giving weight to the latest prediction, the figure stands...

Yahoo and Vodafone have recently forged a strategic alliance to exploit their area of expertise to position them in mobile advertising business. Both the company...

The telecom sector is fast transforming itself to adjust into mainstream mobile advertisement comfortably and the effort seems to be maturing this time around....

Use of WAP and other types of Mobile Web is on the rise in North America. An estimate by M:Metrics suggests that 10% of consumers actually use web on mobile for...

After Focus Media’s 100% acquisition of Dotad Media Holdings its China Mobile and Feituo Wuxian Technology Company plan to start the largest mobile phone based...

Cellphone and media companies in the coming years are expecting a substantial growing demand for advertising on cellphones. Newer options like advertising-subsidized...

In game advertising is poised for the biggest growth in digital advertising. Market Research and Consulting Firm Parks Associate’s new report “Advertising...

Atlanta-based Fitzgerald+CO has created first clickable mobile ad campaign (that’s their claim, I dint have a hand on it) for ArubaTourism. The ad will appear on...