The IDEA Institute headquartered at Turin has been dishing out car designs which are a heady mix of Italian curvy oomph with ultra-modern functionality. IDEA has just turned thirty and what better a way to commemorate this occasion than launching one...

How about half a dozen vintage Ferrari designs rolled into one contemporary design concept that could just see the light of the day? Take at look at this very scorching hot Husmen GTO699 concept, which is the handiwork of Emre Husmen, a...

Fiat CEO Sergio Marchionne has announced that production of the Fiat 500 will be raised to 190,000 units per annum, beginning next year. The production plan is a direct attempt to cope-up with colossal demand for Europe’s most exhilarating new city...

In the Winter Olympics event Samsung may have faced some problems like whether or not to put its brand name on flat screen or laptop at its own pavilion or at VIP lounge but it surely won lot of hearts with tv commercial which stars still cute...

Though it was hyped as the next big advertising event after Super Bowl, Winter Olympics does not yield much great news to NBC Universal. Nielsen Media Research rated it third after ABC’s “Dancing with the Stars” and CBS’ “Survivor: Panama” and...

This is also advertising but albeit different. This Winter Olympics skiers, athletes, speed skaters were all listening to the iPod during practice and other off the field activities and all the eyeballs went straight to the tiny device . What’s more,...

Fiat has en-cashed the opportunity to unveil its Sedici four wheel drive compact SUV at the XX Winter Olympic Games in full flow in its home city Turin. Fiat Sedici, the official car of Torino 2006, is now open in Italy with two versions, a 107bhp...

With the Winter Olympics nearing and the public expectations rising from each contestant, the athletes are taking ever more health risks! It is so as they seek performance enhancing drugs that will not be picked up in doping tests, scientists say.

It...

The Istituto Europeo di Design, Turin will show fresh array of colors at the Geneva International Motor Show with Haizea. A student research product with dimensions 4965×1935x1420 mm and wheel base 2720 mm, Haizea is carved out for total safety,...