TNS
Mar 8 2006, Krish

Worry time ahead of TV emperors and print czars. Habits are changing and how. From stationary to moving, from mute to sound, from b&w to color, advertising may have seen a sea change in the last century but this new wave it seems is bigger and stronger.

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Recent data indicates physicians have sharply increased their negative word of mouth about the pharmaceutical industry. (PRNewsFoto/TNS Healthcare, Nicole Mehlbrech)