Tide
The marketing chief who directed about $8 billion a year advertising products such as Tide detergent, Crest toothpaste and Gillette shavers is stepping down, the Procter & Gamble Co. said Tuesday.Global marketing officer Jim Stengel, 53, will retire from...
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Highlights from Procter & Gamble Co.’s fiscal fourth-quarter earnings report Tuesday:
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Procter & Gamble Co. plans to try its hand at the dry cleaning business under the Tide detergent brand.
made popular Aug 25 2008
THE PRODUCTS: Procter & Gamble Co.’s new Tide detergent and Downy fabric softener “Total Care” line is hitting store shelves this month.
made popular Aug 25 2008
Procter & Gamble Co. links laundry to fashion in what’s billed as the biggest product launch yet for its venerable Tide brand.
made popular Aug 25 2008
Hundreds of dead or injured seabirds have washed up on the shores of Monterey Bay in recent weeks, and scientists believe a red tide of marine algae is to blame.About...
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Box Business Cincinnati Cleaners Crest Downy dry Fashionable gamble Gillette laundry Marketing North America P&G print ad Procter summary THE PRODUCTS Procter Total Care United States
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