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RSSSports goods maker Reebok has done a deal with video game maker Konami for the the biggest in-game ad deal till date in the game Pro Evolution Soccer 6.
The game will be chock-full with Reebok’s branding imagery. Besides, Reebok, Canon will feature..
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Sachin Tendulkar clearly prefers India while Lalit Modi clearly prefers more than one IPL.
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by Trevor Chesterfield
As Lalit Modi desperately sought refugee status in South Africa for his security troubled Indian Premier League, Sourav Ganguly was trying to...
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The decision of the BCCI to take the IPL out of India, while still leaving scope for a great global expansion, is a disappointment on many levels.
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Lalit Modi and our 21st century Indian cricket are a sems like made for each other and are a perfect blend too.
Modi who was born in a wealthy Indian family has spent...
made popular Apr 11 2006
