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Triumph of the metaphors!Creativity no longer has a human face (pun highly intended!) and we are no longer stimulated by semantics. Admakers have got their research right if they flirt with the figurative. Leather equals buffalo (shoes were made of cow...
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Da Vinci couldn’t have been more right when he said “simplicity is the ultimate sophistication”. Amidst all the creative clutter that we are...
made popular Jul 8 2008
Metaphors work great when the complications are dumped and the theme is simplified for a layman’s consumption. Amnesty International has, time and again, proved...
made popular Jul 2 2008
Metaphors have a telling effect on our psyche, simply because they test our IQ and at times, our EQ levels. This ‘Silk Cut’ creative is a fine example of...
made popular May 29 2008
Everybody’s eyes light up when they come across the magic word - ‘SALE’. And more so, when the word is ‘in your face’, giant-sized and...
made popular May 21 2008
Since its inception in 1964, Nike has been synonymous with top-notch sportswear, especially sneakers. The ‘Swoosh’ logo and its eyecatchy adverts are...
made popular May 21 2008
All you smokers - sit up and take note! The ashtray that you are dumping all your cigarette stubs into actually reflects the sorry state of your abused lungs. Breathing...
made popular May 12 2008
‘Stunning’ is the word! Thoughts of human torture typically evoke strong sentiments and, at times, can even force a barf. In a glorious case of exception,...
made popular Apr 24 2008
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