In an era of commercialization, the trend is catching up fast where each company or endorsement has its own jingles. On these lines, nothing can be a better example...

With the presidential election soon upon us, politics are at the forefront of many discussions. Given that “brand management” is such a hot topic, should these...

Each company strives to make a successful brand out of its product. Advertising is one of the methods used for this purpose. It is in various forms but the focus here...

In “7 Habits of Highly Effective People” and subsequent books, Stephen Covey has said that in recent times, there has been a lot of emphasis on...

According to the basic theory of advertisement when a celebrity is chosen as a brand ambassador the image that he has in the mind of the public should gel with the...

Piracy has no equivalent word in most of the Indian languages; maybe that is why we really don’t understand it. Whenever we face a problem regarding it, we legalize...

Sen. Barack Obama is risking his brand as a political reformer, according to reports today in the Los Angeles Times and the Washington Post. In recent weeks,

Search engine giant Google has taken the lead as the world’s most powerful brand with an estimated value of $86 billion (£43 billion), according to new research from...

While the new brand name after the merger of Indian and Air Indiais yet to be finalised, civil aviation minister Praful Patel said, the Maharaja could remain the mascot...