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The term media refers to several different forms of communication required to educate and make a socially aware nation. The communication forms can be radio, television, cinema, magazines, newspapers, and/or Internet-based web sites. These forms often...

Role of Media in Indian Society

The term media refers to several different forms of communication required to educate and make a socially aware nation. The communication forms can be radio, television, cinema, magazines, newspapers, and/or Internet-based web sites. These forms often play a varied and vital role in our society.

With the evolution in the field of economic reforms, India has witnessed a major advancement in the role played by the media. Media has impacted our society in many ways. It has always played a very crucial role as a source of information, education and entertainment.

During the early days of advancement, media was not only informative but also catered to the development of a civilized society. These days, we find that the television channels and newspapers are racing and competing with each other to make fast money. In order to do so, the channels and news distributors are cashing on the news in an unethical way.

The condition is bad to such an extent that to become more popular and make more money, the communication medium have surpassed all the limits in misguiding the society. The fact that media is a critical resource in building a healthy and progressive society is nowhere observed within our communication forms.

Moreover, at times, the media also hurt the sentiments of the people. The information that people get to know from the media has a great power associated with it. It influences the masses in many ways. Further, the impact of an unethical and unprofessional information shared through the various communication forms leads to an avoidable aggression within our society.

Media is often considered as a mirror of the society. The main objective should be to inform, educate and entertain the people. These days, media has solely become the voice of some political parties. It presents the information in a more sensationalized form than ever before. The only motive is to attract the society and increase the TRP ratings.

We must not forget the fact that there are some honest communication forms also. These forms often put their lives at risk to inform us about an event or activity. These events/activities may be in the form of a terrorist attack, natural disaster and sting operation to eradicate the social evil, viz. corruption and/or other crime related news. Thus, these forms result in creating awareness amongst the society.

The communication form(s) should be such that it provides a good atmosphere to enhance the process of binding the society and not breaking the unity amongst the society. We should never forget that if the various communication forms play their respective roles honestly and cohesively, no one can either weaken the strength of our society or stop the development of our nation.

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  • NALINI PRABHA.

    your article is mirror to contemporary media.
    thank you.