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RSSPhilips Electronics has unveiled an exciting idea to advertise itself but not exactly through any advertisement but through a process of Public Relationship. Philips has decided to pay the bill to ESPN and Wall Street Journals that they...
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The discussion around the Chris Anderson goof episode raises an interesting issue.
Is WordPress.com bad for the WordPress brand?
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If you’re a blog network like Gawker Media, mixing rumors and news with celebrity stalking and snarky commentary, you need a demo reel to go with it. Luckily,...
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Deborah Ng talks podcasting and broadcasting on the go.
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Automattic nabs wp.com, but do they really understand what to do with it?
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AP, Milwaukee
There seemed little chance U.S. car makers could look any worse, but moves like General Motors’ announcement Thursday of that it will reduce inventory this summer...
made popular Apr 23 2009
The Royal Pingdom blog continues to do and publish interesting studies. The latest one is about how many of the top IT companies that are represented on Twitter, or...
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I don’t really care what the SciFi Channel calls itself, but rebranding itself as SyFy to not alienate people is just plain silly. Most tweeters seem to agree,...
made popular Mar 19 2009
AP, New York
Coca-Cola Co., the world’s biggest beverage maker, launched a new global marketing campaign on Wednesday to try to draw consumers back to soft drinks.
made popular Jan 21 2009
Hanging on the wall in a family friend’s home is a quilt bearing the name of our grandmothers. Surrounding their names are the names of men and women from their...
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UK-based Social Media Portal (SMP), which tracks the global use of social networks, believes that it’s vital for companies to build their brands through...
made popular Oct 20 2008
The developed consumer is looking for more than symbol or logo. His needs from the product are rising to higher levels. Every consumer wants to associate itself with...
made popular Sep 16 2008
Branding involves creating favorable responses from the people that are the direct source of organization survival.
In today’s time, branding means creating a very...
made popular Aug 30 2008
Forget popularity and recognition. Celebrities who are likable and can be trusted have the most influence on what consumers buy, according to a new study.
made popular Jul 28 2008
AP, London
Britain’s Department of Health has proposed banning tobacco companies from putting any logos or branding on cigarette packs.One proposal for preventing young...
made popular Jun 1 2008
Marketing, is a wide subject that covers various aspects....
If you were asked to describe.. search engine marketing, affiliate marketing, branding, SPAMMING and blog...
made popular Apr 25 2008
Once used as a punishment to reprimand the guilty, an inhumane act if done on animals in this new era of technology and science is ironically the latest upcoming...
made popular Oct 30 2007
This Hyundai ad for Santa Fe SUV has received unexpectedly huge appreciation in New Zealand. According to an AdMedia survey, this ad has received nearly double rating...
made popular Sep 15 2006
The tea bags in U.S. are staging a grand come back with its reinvented looks to be once again hot favorite for Americans. Now some big players of tea industry are...
made popular Sep 14 2006
In this age of YouTube, MySpace, Google Video and scores of online video sites which are fueling a huge wave of user-generated content, one thing is obvious: we not...
made popular Sep 9 2006
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