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Companies invest a lot of time and money into their logos. Very few are ever able to achieve a logo that speaks for itself without any need to identify the company’s name. The Nike swoosh is a prime example of a no-name, incredibly successful logo....
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Albert Einstein defined insanity as doing the same thing over and over again and expecting different results. One could readily say the same thing about participating...
made popular Oct 29 2008
They could have done it privately. But they chose to solemnise the divorce across public media. All to ensure that the termination was delivered to all target...
made popular Jul 11 2008
Pepsi has decided to end its innings with Sachin Tendulkar.
The cricket icon, a company source said, had not “got back” to a request to “lower his price” for...
made popular Jul 8 2008
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FILE - In this Jan. 29, 2009 file photo, PepsiCo Chairman and CEO, Indra Nooyi speaks during a session at the World Economic Forum in Davos, Switzerland. Pepsi Bottling Group Inc. on Monday, May 4, 2009 said that it has rejected what it called a...
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