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Creativity comes in all packages. Those who believe an ad should not be purpose aberrant must take a look at Sebamed’s creative. ‘Keep it simple’ has given way to ‘keep it comprehensive’, with the admakers hitting the bull’s eye on all fronts. One...
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The effectiveness of an ad today is measured in terms of the three Ps - Premise, Pertinence and Presentation. Take one of these elements out and you have an ad that...
made popular Jul 10 2008
With its “The Power of Dreams” caption, Honda opened up unlimited avenues to experimentation and ingenuity. And it comes as no surprise that this creative...
made popular Jul 8 2008
Da Vinci couldn’t have been more right when he said “simplicity is the ultimate sophistication”. Amidst all the creative clutter that we are...
made popular Jul 8 2008
Specters have taken a special liking to your loo, thanks to Jung Von Matt - the German admakers. Advertising couldn’t have got more personal, going by the new...
made popular Apr 16 2008
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