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RSSWorry time ahead of TV emperors and print czars. Habits are changing and how. From stationary to moving, from mute to sound, from b&w to color, advertising may have seen a sea change in the last century but this new wave it seems is bigger and stronger.
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The Online Publishers Association (OPA) announced a new initiative designed to help stimulate creative advertising on the Internet that meets the needs of marketers....
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I am a bit confused with this Komen Italy Online Breast Cancer ad. Why? Read on.
First look at the bare back ad above.
The ad copy reads (in Italian), “Per...
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