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Internet’s influence over consumers has been immense, to say the least. Web interactivity has changed the way people buy, spend and choose products. This has necessitated ad agencies to make a paradigm shift in the way marketing and publicity is...
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AP, New York
Nearly 38 million Americans watched inauguration coverage of President Barack Obama on Tuesday, the most popular inauguration day on television since Ronald Reagan took...
made popular Jan 22 2009
AP, New York
About 30 percent of TV homes were tuned to the inauguration coverage of President Barack Obama in the 56 local television markets measured by Nielsen Media Research,...
made popular Jan 21 2009
In the hunt for more sensational news to increase their TRP’s, Indian news channels have metamorphosed into horror movies. But with a difference; they still like...
made popular Sep 15 2008
AP, New York
Television heads into its biggest week with the hangover from a 100-day writers strike persisting. Viewership is down, although it’s hard to tell how much the...
made popular May 12 2008
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Election matters a lot for news channels too. May 16, the day when the General Election results in India were declared, was a prosperous day for the news...
made popular May 26 2009
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Ads that interact with the audience sell big-time. Moreover, admakers have the luxury of experimenting with ‘not so captivating’ visuals. Since the goal is...
made popular Apr 25 2008
Indibiz.tv is the first interactive video directory for brands and businesses. A readily accessible and categorized collection of video commercials and infomercials,...
made popular Feb 20 2008
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