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Google and Microsoft are once again locked in an aggressive battle to seize control of the fledgling computer game advertising market. Both the companies have recently bought companies that involved in porting advertising to the increasingly...
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The Microsoft owned Massive Inc is likely to serve what it calls ‘dynamic billboards’ in the game Anarchy Online for Toyota. However, Toyota is the first...
made popular Jul 21 2006
Good times rolling for Double Fusion. It’s only the other day Double Fusion clinched a deal with Midway games. And now THQ Inc., the top ten video game publisher...
made popular Mar 8 2006
Massive Inc., the in-game ad network has announced that it has donated media to The Advertising Council to support its new public service advertising (PSA) campaign...
made popular Feb 7 2006
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Sports goods maker Reebok has done a deal with video game maker Konami for the the biggest in-game ad deal till date in the game Pro Evolution Soccer 6.
The game...
made popular Oct 16 2006
It seems advertisers are more comfortable with traditional web channels only. After conducting a survey on 253 interactive marketers, Forrester Research has found that...
made popular May 31 2006
A recent research study has found out that majority of gamers actually don’t mind in-game ads. In addition, the research findings have figures to prove it. I am...
made popular May 23 2006
Good times rolling for Double Fusion. It’s only the other day Double Fusion clinched a deal with Midway games. And now THQ Inc., the top ten video game publisher...
made popular Mar 8 2006
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Adscape blog advertising Business Double Fusion Google Massive Inc Microsoft new media online ad pervasive marketing Social Network Sports marketing THQ
