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Method for AP-Yahoo News Poll on 'mushy middle'

AP — Thu, 03 Jul 2008 10:06:34 +0000

The AP-Yahoo News Poll is a unique study that will track the moods and opinions of a group of people throughout the presidential election campaign. The fifth wave of this study included re-interviews of 1,759 people between June 13-23 who were originally interviewed in November or early December. The extensive national survey was conducted by Knowledge Networks of Menlo Park, Calif., under the direction and supervision of AP’s polling unit.

A look at the political center

AP — Thu, 03 Jul 2008 10:05:14 +0000

A recent AP-Yahoo News poll shows that 15 percent of the electorate _ people who call themselves moderates and aren’t solidly supporting a candidate _ make up the persuadable middle. More than half are independents and, judging by history, many probably don’t vote party line. The center of the electorate is where the White House is all but certain to be won or lost. Both Republican John McCain and Democrat Barack Obama are aggressively going after these voters, the most prized group but also the most difficult to reach.

Candidates courting the center

AP — Thu, 03 Jul 2008 10:04:37 +0000

A look at what Republican John McCain and Democrat Barack Obama are doing to appeal to the “mushy middle.”

The 'mushy middle' hard to reach for Obama, McCain

AP — Thu, 03 Jul 2008 10:04:12 +0000

They’re the most fickle voters, and potentially the most powerful. Thus, with party nominations secure, John McCain and Barack Obama now are pushing toward the center to win them...

Report: Microsoft seeks help for another Yahoo bid

AP — Wed, 02 Jul 2008 20:36:47 +0000

Unable to strike a deal on its own, Microsoft Corp. reportedly is hoping to snap up Yahoo’s online search operations with the help of News Corp. and Time Warner...

AP-Yahoo News Poll methodology

AP — Wed, 02 Jul 2008 14:18:58 +0000

Microsoft and Yahoo rise on deal talks report

AP — Wed, 02 Jul 2008 12:49:23 +0000

Shares of Yahoo Inc. and Microsoft Corp. rose in premarket trading Wednesday as the Wall Street Journal reported Microsoft has talked to other media companies about teaming up to buy Yahoo’s search...

Google Yahoo ad deal faces probe

K.Ramesh Babu — Wed, 02 Jul 2008 11:34:38 +0000

The Washington Post said investigators will also demand documents from other large internet and media companies.

Poll: Obama beats McCain as barbecue guest

AP — Wed, 02 Jul 2008 10:04:50 +0000

People would rather barbecue burgers with Barack Obama than with John McCain.

Poll: Public cool to Michelle, doesn't know Cindy

AP — Wed, 02 Jul 2008 10:01:48 +0000

The public hasn’t taken to Michelle Obama yet, especially whites. And it’s got a question about Cindy McCain: Who is she?