Wpp - Latest Popular Stories, Instablogs Community

WPP gets $4.5bn to revitalize Dell's image

Krish — Wed, 05 Dec 2007 08:39:33 +0000

WPP, world’s largest advertising and communication group from UK has bagged in what to be termed as one of the biggest (and closely watched) advertising contracts of the year after Dell, world’s second biggest personal computer maker...

WPP falls on revenue letdown

Krish — Sun, 21 Oct 2007 06:37:04 +0000

Advertising and communication giant WPP’s shares dropped after the group’s lower than expected third quarter result hit the exchange. WPP reported a slightly improved performance in UK but that did not help the slid as fears of...

WPP Group to Buy 24/7 Real Media to strengthen online ad presence

Balendu — Fri, 18 May 2007 07:15:22 +0000

WPP, the world’s second-largest advertising group, has decided to acquire 24/7 Real Media, the US digital marketing company, for $649 million, the company said in its announcement. The takeover has marked the continuing the trend of...

Ad agency gets into TV show production

Balendu — Thu, 19 Oct 2006 01:38:20 +0000

The famous advertising agency WPP has decided to break into TV production with making a new six-part drama for NBC. The drama, October Road, will be co-produced by Touchstone Television and WPP’s media buying and planning arm group M....

TiVo ties up with CBS to promote new series, shredding its anti-ad image

Balendu — Tue, 05 Sep 2006 07:55:21 +0000

In a stunning development, TiVo is likely to ink a deal with CBS to promote the new four series of CBS scheduled to be aired this fall. The deal is clearly a blunt departure for TiVo from its earlier practices as it will provide its stron 4.4...

Martin Sorrell plays down internet ad threat

Krish — Sat, 03 Jun 2006 02:30:44 +0000

Sir Martin Sorrell, CEO of UK advertising giant WPP Group PLC, believes that the internet will fail to totally wash out the importance of traditional advertising media like newspapers, televisions and outdoors. In an article he wrote for the Times,...

Land Rover launching Go Beyond TV

Krish — Mon, 17 Apr 2006 01:38:32 +0000

Ford Motor Company’s Land Rover is launching a web destination as part of its integrated branded entertainment promotion, which will be called, ‘Go Beyond TV.’ Possibly this is the first automotive brand that delves into broadband...

WPP chief Martin Sorrel irate over competitors' desperate attempts to lure accounts

Krish — Sat, 19 Nov 2005 05:33:24 +0000

A very good case here to question strategic expected behavior of the competitors. A pure monopolistic environ where it seems advertisers have defined their preferences and account executives are trying to differentiate their service. Not to...

Neil Frank, Nancy Vonk and Martin Sorrel divorce, all got up games

Krish — Wed, 02 Nov 2005 23:20:47 +0000

My crooked mind asks me is it possible Martin Sorrel and Neil French are dear professional friends and Neil French-Nacy Vonk issue is just a calculative move by the teosome creative directors to redirect attention from Samsung, Coca Cola account...

WPP: Martin Sorrel apologizes over Neil French's sexist remarks

Krish — Sat, 29 Oct 2005 05:30:37 +0000

By calling Neil French’s sexist remarks ‘unacceptable’ Sir Martin Sorrel, chief of world’s largest advertising and communication firm expressed deep grief and apologized on behalf of his creative director. Neil French whose...