Space is the resource that is decreasing day by day literally, whether we consider the stratosphere or the traditional media. From newspapers to TV, advertising means the sale and purchase of space. But on web, the modern media, there’s a...

UK advertising spending is growing at its fastest pace in seven years, following strong growth online ad spending, according to a latest report. The Institute of Practitioners in Advertising (IPA) has indicated in its second-quarter...

A group of publishers is expanding a partnership with Internet giant Yahoo to better target online advertising and provide local news to several Yahoo Web sites. The deal between Yahoo and the group of companies including Hearst...

In a recent sign of how major advertisers are shifting money out of traditional media, ad tracking firm TNS Media Intelligence reported that the nation’s 50 biggest advertisers cut their spending on ‘measured’ media such as TV,...

The tussle and competition between new media and the traditional media is going to dominate the 53rd International Cannes Lions Advertising Festival, as the industry would be gearing up for the future of ads. Definitely, the aggressive campaigns...