Content-heavy ads, more often than not, put you off. Like the oft used cliche, there is always an exception to every norm. Thank God for that! If not for the ‘case of the exception’, creativity would never exist. And most certainly, ads...

‘Stunning’ is the word! Thoughts of human torture typically evoke strong sentiments and, at times, can even force a barf. In a glorious case of exception, Amnesty International has packaged ‘Waterboarding’, one of the most...