Spanish driver and double formula one champion Fernando Alonso is set to start a new chapter in his racing career and that also in familiar working conditions. Come 2008 season the former Mclaren driver would once more wear the colours of French...

A soft drink named Cocaine could be on the shelves within weeks. Billed as the ‘legal alternative’ to the Class A drug, the high energy drink has three times more caffeine than its rival, Red...

It was a competition of sorts for sure, something never heard off before, well, at least I didn’t! An energy drink maker organising a competition where the cans that carry the drink were to be used to create a piece-of –art, what say now!...

On a recruitment spree in order to emerge as a major Formula One force by the next 12 months, Red Bull has roped in former Honda technical director Geoff Willis to bolster its team. Willis joins the team as technical director, which means he...

The Formula One sees four British drivers on the grid this season, supporting the ‘Back the Brits’ campaign at Silverstone - the 1996 Formula One Champion Damon Hill has burst out his opinion over Jenson Button. The former British...

No doubt, Red Bull and other such energy drinks are tasty, however, beware, don’t mix them with alcoholic beverages as they lead to nervous impairment. Most of the restaurants and bars use energy drinks to add flavor and bubbly looks to the...

Energy drinks have done their best with marketing ingredients that has continued to lure the consumers with either the ’slimming’ or the ’stamina’ factors. However, an article in the CNN elaborates the fact that these...

Water has topped the charts of Healthy Beverage Guidelines published by American Journal of Clinical Nutrition. Judged to be the best beverage, water needs a little backing to prove that it the only low-calorie, natural and the purest...

Beverage brands make lots of effect on the consumer’s psychology and taking into account consumer’s psychology the Trademark teams of beverage Companies bank upon names that make an impact or have already made an impact. However,...

It is a well-known fact that consuming too much of Coke erodes our teeth. But, it has been recently found that Gatorade erodes teeth even faster than Coke! Though that doesn’t mean, Gatorade and other sports drinks are necessarily harder on...