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Omax: the benefits of wide angle lenses

Sijo Joseph — Fri, 31 Jul 2009 18:18:41 +0000

Omax presents a new law of science which helps you look at the hot babes, without being impolite. This slightly exaggerated sexist campaign, created by Publicis India, adopts a wide, humorous angle. The campaign has an aim to show the benefits...

Golden Drum: some bald thoughts

Sijo Joseph — Tue, 14 Apr 2009 04:08:53 +0000

How should a creative person look like? With long hair, grim expression and beard (women excepted)? Here is a campaign for ‘Golden Drum’, the advertising and media meeting, that they fondly call ‘brainstorming’. The ads carry images of...

This Wedding Definitely Has No Harmony

Anirudh Srinivasan — Mon, 14 Jul 2008 04:58:24 +0000

This Ad for the Renault Logan is very unclear about what it really wants to target. If it was just for the spaciousness of the interiors, then its a crass attempt at showcasing and it could have been much better. If the Ad is looking at...

BOOKS: No inspiration, no future

Balendu — Tue, 28 Aug 2007 05:36:09 +0000

This is an interesting print advertisement launched by BOOKS to promote its brand image and encourage people to read books in Czech Republic. The campaign seems to be focusing on the habit of reading books for over all mental growth by...

Nike: Direct promotional packaging

Balendu — Thu, 05 Jul 2007 12:24:21 +0000

Nike rolled out a unique ambient and direct advertisement campaign to inspire football-crazy youngsters to pursue their dreams of playing football professionally and to promote its latest soccer-boots. The new soccer-boots are developed together...

Arno Blender: Mixes everything perfectly

Balendu — Thu, 21 Jun 2007 06:11:55 +0000

This is an interesting print advertisement campaign launched by Arno Blender. The campaign aims at focusing the efficiency level of the product that can blend anything. However, it is a bit puzzling that here a political theme has been used...

Mckenzie School: Only education can put an end to illiteracy

Balendu — Thu, 14 Jun 2007 13:24:00 +0000

This is a remarkable public awareness campaign undertaken by Mckenzie School in Brazil to create awareness about illiteracy among students and parents. The school launched this ambient campaign on Education Day, April 28. The campaign aims at...

SK Bedding: Who says thereand#8217;s no rest for the wicked?

Balendu — Sat, 02 Jun 2007 11:15:51 +0000

SK Bedding has launched this print advertisement campaign to promote its dreamland night mattresses. The campaign aims at exaggerating the notion that a wicked usually has no rest and the mattress is efficient enough to provide rest even...

Unicef: Donand#8217;t let war destroy the universe of children

Balendu — Wed, 30 May 2007 11:01:21 +0000

Unicef has recently launched this anti-war animated television advertisement in Belgium to gather support and building consensus against war. The advertisement clearly aims at emphasizing the aftermath of war and with specific effect on the...

Renault Clio: Fisherman

Balendu — Thu, 24 May 2007 05:55:57 +0000

This is the latest television advertisement campaign launch by Renault to promote its product clio. The advertisement focuses on the attractiveness of the product that lures people effortlessly while using a fairy tale concept to make...