Advertisers are finding out new ways to surprise the consumers. A good example to support this statement can be read, sorry, seen in the Entertainment Weekly. The copies of the print magazine carry tiny plastic screens which consist of 40...

Nano never ceases to deliver wonders, and this ad for the Nano can be considered as a torch-bearer for the coming campaigns. Nano, the world’s cheapest car, has always been the centre of global attention even before its launch, owing to its...

Often, incredible situations in real life become a reality in advertising. We see those situations everyday ads, with a complete belief that the situation depicted there is possible in real life. Or, we would like to believe so! An ambition...

Sun, sand and the glorious waves singing away in the distance! Now that’s what I would call a dream vacation. And just in case you were one of those workaholics that were still on two minds about how to spend your annual vacation, I’m sure...

You know I always thought that French fries, like chocolate, pretty much sold themselves. But I had no idea how fierce the competition in the fries business was until I saw this fascinating print ad promoting New York Fries. With the catch...

The hair removal cream Veet has portrayed the relevance of its product through the caption – “Everywhere’s a Catwalk”. Be it in the bus or the movie theater or on the floor of the supermarket, Veet users with their glossy shiny skin...

We all agree that music is the soul of life and it has the power to tame the scariest of devils. A melodious tune can tune you up in any given situation. Brazilian radio channel Gazeta FM 88.1 points out the same thing by pitting music against one...

Finally Kate Moss is making news for reasons other than snorting coke or being ostracized by the fashion community. The fresh-faced model, which recently split from rocker boyfriend Pete Doherty, brought her A-game to the new ad campaign for...

In spite of growing pressures on global advertising spend; ZenithOptimedia’s buoyant confidence on online ad spending is undiminished. The internet is all set to become the third largest advertising medium displacing magazine from its...

Wonderful creative, simple and effective, putting the message straight across (and not convex). De-busting the myth that Sandoz brand is only for growing children at their semi teens. Headline says; You shouldn’t need support to move...