A number of challenges are being faced by the pharmaceutical industry and this is making it difficult for them to register strong growth. Companies could survive through third party relationships. A combination of licensing collaboration...

A $35 million taxpayer-funded study was the largest trial of its kind ever conducted. It provided what industry-sponsored trials have rarely captured:– Rather than merely ask whether patients are getting better, the study asked what patients...

Keeping an eye on the growing pharmaceutical industry Boston based Digitas Inc, the interactive marketing firm second largest of its kind in the country has bought Philadelphia based Medical Broadcasting Co. (MBC) an advertising and marketing...