FIAT’s guerrilla ad is a refreshing break from monotony. For a car, reliability is a key measure of performance. So anything that directs your attention to this particular aspect invariably succeeds. And when a pinch of creativity is applied,...

At least this advertising effectiveness and measures are not visible by naked eye. It’s not responsible for visual pollution. But who knows, it may well be creating some contamination inside your skull. Skull? No they are not the Pirates...

After the recent more than a month long Hezbollah-Israeli conflict, now they have kicked off a $100,000 advertisement battle to steer international Public opinion in their favor. The advertisement campaign named ‘Divine Victory’...