Public relationship experts are evolving new methods of communication to market products. A new strategy that has gained prominence in recent years is using the professional media and social networking to create context for them instead of creating...

Nike’s eyeD, which could be inserted into extended-interface accessories created excitement amongst sports fans. It can link wirelessly with HUD glasses, wrist displays, etc. to provide seamless control and information. With high definition...

So you were impressed with Nike’s eyeD? If so then Eye-swim will impress you even more. A concept for goggles by Humberto Jimenez this one’s indicative of the way technology could influence sport as we know it. Eye-swim is designed for...

Do you fancy shoes that look like your feet and in addition have hair sticking out of its toes? Well, I don’t. I wonder what prompted Nike to come up with this pair? They are outright ugly, though the concept is somewhat unique and quirky....

Nike is allowing seven of the Olympic hopefuls it sponsors to don Speedo International’s new full-body swimsuit instead of the Nike product for the U.S. Olympic Trials in Omaha later this...

Oh no! This can’t be happening! Run around, get sweaty, exercise and one moment you take to look down and relax, you see these grotesque shoes covered with dark fur? Nike! You have got to be kidding me. Experimenting a tad too much these, I...

It seems like more and more brands are teaming up with major sneaker companies. This time around Nike collaborated with Japanese fashion company Milkfed, to release the pair of these ‘bling bling’ Air Rift Premium for ladies. Inspired by...

I do not need to talk about Nike much. It is a much loved and trusted brand for sports shoes and sneakers. The sportsmen adhere to it. Their new technology ‘Nike Free’ is something which is worthy of mention. This new technology ensures...

The boogyman Freddy Krueger was everything but stylish or appealing in the horror flick Nightmare on the Elm Street. Loaded with sinews and blood, we can do anything but get inspired from him. Well, all our assumptions are proved to be wrong by...

The athletes in Beijing can have a torrid time battling the heat unless they adorn something that manages to save them from the blunt. They have to thank their lucky stars for Nike thinks a lot about them. This time around, Nike would be there...