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				<title>Boo.com, 'an extension of the offline world', reveals CMO Niamh Ni Mhir!</title>
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								<description><![CDATA[<img src="http://www.instablogsimages.com/images/2007/05/09/mb_boo-logo_50.jpg" align="right" /><p>	Boo.com, European&#8217;s online clothing retailer that collapsed through lack of funds, just six months after it launched to a huge fanfare of publicity in 2000 has reverberated and this time, with an entirely new makeover. Although, the name is...</p>]]></description>

				<content:encoded><![CDATA[	<p>Boo.com, European&#8217;s online clothing retailer that collapsed through lack of funds, just six months after it launched to a huge fanfare of publicity in 2000 has reverberated and this time, with an entirely new makeover. Although, the name is still the...
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				<category>Interview</category><category>Boo.com</category><category>Niamh Ni Mhir</category><category>Aisling White</category>								
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