‘Recycling’ can really contribute to an ethical fashion revolution. Yes, some good can be done to the environment by sourcing fabrics and raw materials that have literally been thrown away. That is what Gary Harvey does! For nearly...

Yet another ‘green’ jeans comes on the market’s eco-friendly shelves. Levi’s has come up with the first fully sustainable denims from a major brand, the company claims, with its idea coming up in May last year. The...

Levi Strauss reported a 1% gain in fiscal year. After eight long year company posted profit of 14%, 50% and 29% in the first three quarters of fiscal 2006. “Things are finally turning the corner,” says Amy Jasmer, director of publicity...

This is an enigmatic way of promoting Levi’s jeans designed for women, where the womanhood had been portrayed as mermaid. The advertisement campaign has been created in the form of paintings depicting mermaid’s lust for the jeans....

The concept of wearable technology is grabbing speed with each passing day. Levi’s RedWire DLX Jeans is the next major step in the process. Brought in by Levi Strauss, this jean offers Easy Pocket Storage for your iPod, has got Hip Controls...