Da Vinci couldn’t have been more right when he said “simplicity is the ultimate sophistication”. Amidst all the creative clutter that we are bombarded with, the Nikol ad shines like a beacon that knows its direction. ‘Keep...

Metaphors work great when the complications are dumped and the theme is simplified for a layman’s consumption. Amnesty International has, time and again, proved why the organization has an impact like no other. TBWA’s creation,...

Triumph of the metaphors!Creativity no longer has a human face (pun highly intended!) and we are no longer stimulated by semantics. Admakers have got their research right if they flirt with the figurative. Leather equals buffalo (shoes were made of...

Metaphors have a telling effect on our psyche, simply because they test our IQ and at times, our EQ levels. This ‘Silk Cut’ creative is a fine example of this truth. On first glance, you notice a poker-faced bulldog flirting with danger...

Everybody’s eyes light up when they come across the magic word - ‘SALE’. And more so, when the word is ‘in your face’, giant-sized and strategically placed. For Pacific Airlines, marketing its business is as easy as...

Since its inception in 1964, Nike has been synonymous with top-notch sportswear, especially sneakers. The ‘Swoosh’ logo and its eyecatchy adverts are folklore. The Nike ROYAL FLUSH campaign aims to capture the soul of the brand and its...

All you smokers - sit up and take note! The ashtray that you are dumping all your cigarette stubs into actually reflects the sorry state of your abused lungs. Breathing bags filled with fag butts is not a pleasing visual at all. However, it is all...

‘Stunning’ is the word! Thoughts of human torture typically evoke strong sentiments and, at times, can even force a barf. In a glorious case of exception, Amnesty International has packaged ‘Waterboarding’, one of the most...