The other day, I received an e-mail that I shouldn’t have. While my name was indeed in the list of addressees, and while I knew some of the other addressees (as well as the sender), my name was plainly included by mistake. It took me about...

That’s what MIndhacks wants to know. As all of you already know, Mind Hacks is a book by Tom Stafford and Matt Webb. Hear it straight from the Mindhacks page: Do adverts work? How do they work? And is it a problem? Most of us don’t...