Direct-campaign - Latest Popular Stories, Instablogs Community

Future Sports Gym: You are here, its time to lose weight

Balendu — Fri, 13 Jul 2007 10:45:35 +0000

This time around it seems that advertisers are more inclined towards direct and interactive advertisement campaign to tap potential customers. In fact, though the targeted mass is comparatively very small than other forms of advertising but...

7 Leisures Group: Don't take a chance, take a taxi

Balendu — Sat, 07 Jul 2007 10:39:28 +0000

This is yet another anti-drink driving direct advertisement campaign launched by 7 Leisures Group, Bahrain’s biggest chain of night clubs, pubs and restaurant. The group launched this direct campaign to remind its customers about the dangers...

Cricket Australia: Big Warnie, England's greatest cricket enemy

Balendu — Fri, 06 Jul 2007 05:36:28 +0000

Cricket Australia wanted to re-ignite over 125 years old fierce rivalry between England and Australia. The campaign was undertaken with a target to sell 1 million tickets for the series to two markets, Australia and England for the...

Vegetarian Society of India: Turn to vegetarianism

Balendu — Thu, 05 Jul 2007 13:36:52 +0000

The Vegetarian Society of India had launched this interesting direct advertisement campaign to promote vegetarianism and to arrest the rapid decline in their believers by hosting the World Vegetarian Conference in India. The basic aim of...

Nike: Direct promotional packaging

Balendu — Thu, 05 Jul 2007 12:24:21 +0000

Nike rolled out a unique ambient and direct advertisement campaign to inspire football-crazy youngsters to pursue their dreams of playing football professionally and to promote its latest soccer-boots. The new soccer-boots are developed together...

Red Insecticides: Raid eviction notice

Balendu — Tue, 03 Jul 2007 08:19:21 +0000

Red Insecticides was recently struggling with constantly dropping sales and was somewhat forced to undertake an effective campaign to strengthen its brand image and expand its consumer base. Usually competitors choose to advertise on TV or...

Land Transport: The phone legends

Balendu — Mon, 25 Jun 2007 08:16:35 +0000

Land Transport, New Zealand, had recently launched this anti-drink driving direct campaign to urge young males to not to drive after being drunk. The campaign apparently aims at making young males stop driving after getting drunk in a unique...