Celeb-endorsements - Latest Popular Stories, Instablogs Community

Indian Advertising industry studying the effectiveness of celebrities

Balendu — Wed, 20 Sep 2006 07:35:03 +0000

Advertising industry is now all set to put star celebrities under tight scanner to evaluate their timely advertising worth. Indian Stars including Amitabh Bachchan and Shahrukh Khan will be examined on quarterly basis to see if they are still...

Twiggy and Erin O'Conor appears in latest ad campaign by MandS

Balendu — Fri, 15 Sep 2006 06:52:06 +0000

Famous models Twiggy, Erin O’Connor and a fresh face Elizabeth Jagger are featuring in the latest ad campaign for Marks & Spencer that has been named ‘famous five’. The latest fashion television advertising campaign has been...

The booming return of Kate Moss on the Ad scene

Pramit — Fri, 08 Sep 2006 07:52:57 +0000

A lot changes in a year’s span. Last year, this time, we were talking about Kate Moss’s cocaine-bust news and how big brands were deserting her. That was a stupid thing to do, the brands may be thinking now as it appears that as far...

Maria Sharapova earns more than Roger Federer, but wins less, much, much less

Pramit — Fri, 08 Sep 2006 03:20:52 +0000

Ah, the benefits having good looks in this world! To add insult to injuries of us not so good-looking, studies after studies say looks help in your career. To prove it, take Maria Sharapova. Sports Illustrated says that the Russian-American...

The Mel Gibson lesson: Celeb endorsements can go wrong

Pramit — Fri, 08 Sep 2006 03:11:50 +0000

What can companies and brands do when the celebrity plugging the name turns a bad corner? What if your favorite sports performer turns out to be drug users? Take in case Justin Gatlin, the sprinter or Floyd Landis the cyclist. What about when...

Sharon Stone to appear for Badgley Mischka

Balendu — Thu, 07 Sep 2006 02:45:36 +0000

Hollywood star Sharon Stone will soon be appearing wearing high-glamour gowns in a new ad campaign for Badgley Mischka. Interestingly, Sharon Stone has been swinging between best dressed and worst dressed woman in the industry as the world...