Winning gold in Cannes will be the most coveted dream of any agency, though some may poke fun at it. But, what if it is worth just yellow copper? Boondoggle, the digital agency that won five gold lions at Cannes this year, has done...

This industrial gothican -look ad by JWT France had surely the class of winning laurels for itself at the ‘Cannes Lions’ this year. This ad is made for the Italian Boot company, Buttero, symbolizing their ethical way of making boots -...

Finally, Olympus came up with a unique answer to competition created by some cheaper equivalents in high-end microscope market. What trick worked for the Olympus to revive its position and share in market was world’s smallest Ad printed on a...

Fund of Endangered Children, a non-profit making organization had launched this thought provoking direct campaign in the Czech Republic with a view to raise funds. The campaign was launched with a view to address the largest companies in...

Olympus launched this marketing offensive in order to revive its losing market share in high-end microscopes orders to cheaper equivalents. The strategy was to set up an interactive platform with the high-end buyers of microscopes and...

This is an interesting award winning print advertisement campaign launched by Right To Play humanitarian organization to create awareness about their style of work, using sports to establish peace across the world. Right To Play is...

This is an interesting award winning print advertisement campaign launched by Snickers to promote its mini sized chocolates. The campaign aims at emphasizing that the product is now available in mini size but the sensation remains the same as...

This is another interesting award winning print advertisement campaign launched last year by Daimler Chrysler Mercedes Benz to promote its environment friendly Smart small cars. The campaign aims at highlighting two main aspects of...

Cricket Australia wanted to re-ignite over 125 years old fierce rivalry between England and Australia. The campaign was undertaken with a target to sell 1 million tickets for the series to two markets, Australia and England for the...

Red Insecticides was recently struggling with constantly dropping sales and was somewhat forced to undertake an effective campaign to strengthen its brand image and expand its consumer base. Usually competitors choose to advertise on TV or...