Hanging on the wall in a family friend’s home is a quilt bearing the name of our grandmothers. Surrounding their names are the names of men and women from their community. Funds were needed for a community project so a quilt raffle was...

With the presidential election soon upon us, politics are at the forefront of many discussions. Given that “brand management” is such a hot topic, should these political discussions be avoided? Many people that use social media sites like...

Each company strives to make a successful brand out of its product. Advertising is one of the methods used for this purpose. It is in various forms but the focus here is on TV commercials. Though they are not the only factors ensuring the success...

In “7 Habits of Highly Effective People” and subsequent books, Stephen Covey has said that in recent times, there has been a lot of emphasis on “Personality”, how it can be built up and how it can be projected. His view has...

If you sample products in the same category most often the nuances are very difficult to trace making it difficult to establish the superiority or as a matter of fact inferiority of a product over others. The pertinent question that haunts...

America, meet Russell Brand.

According to the basic theory of advertisement when a celebrity is chosen as a brand ambassador the image that he has in the mind of the public should gel with the product that he is endorsing. Probably with this objective in mind, Aamir Khan has...

Brand new papa Glen Perkins pitched eight outstanding innings and light-hitting Adam Everett hit a two-run homer, lifting the Minnesota Twins to a 4-0 victory over the reeling New York Yankees on Monday...

Intel Corp. said Sunday it plans to sell its new generation of chips for desktop computers under the established “Core” brand, with the first chips of the new line to be called Core...

Piracy has no equivalent word in most of the Indian languages; maybe that is why we really don’t understand it. Whenever we face a problem regarding it, we legalize the violation. And that is exactly what government is doing in the case of...