It goes without saying, every damaged part in your car is a monetary loss. The creative team from GSD&M Idea City has played around with this platitude and has come up trumps in all aspects. Visualization is spot on, the theme does justice to...

For its Certified Pre-Owned (CPO) program, BMW of North America has launched a national TV, print, radio and Internet marketing campaign program. It includes four radio spots, three TV commercials. The print ad will come out in magazines like Wall...

Six months after it bagged the high profile account, GSD&M’s ‘Company of ideas’ commercial for motor major BMW debuted on television and print. But don’t expect to see glitzy cars roaming on windy streets like before;...