Women helplessly fall for those irresistibly attractive men. No dating service is needed from any Hitch. A man just stands there cool, and hot girls helplessly plead his company. That is axe effect. Those ads have always entertained us with...

Axe is finding new ways to spread its effect. This time, it banks on chemistry. In fact, axe presents a new chemistry of love through a periodic table. This advertisement, created by Lowe/SSP3-Bogotá, carries a unique concept. In a...

Axe always comes up with some innovative ways to convey its ‘effect’. We have already seen the Indonesian Axe Effect in which women helplessly fall flat to the irresistible Axe men. Now, Axe shows us some hot shots to discover the...

Library. A girl is pretending to search for her lost mobile phone, in a sensuous way. She needs the man’s smell phone to find out hers. She makes a call from his cell phone, oh; hers was in her pocket! She hands over the phone to the man who...

The potential of leveraging sexual innuendos to sell a deospray was first discovered by Axe. And, one must say they have done extremely well over the years taking ‘pun’ to a whole new level. While being cheeky with their creatives, Axe...

LOL...another weird masterpiece from Axe. The bathing guy falls into the woman’s dance studio form the up floor (blame it to Axe effect) and instantaneously becomes a pro choreographer. Don’t count the near naked woman on the floor; god...

The naughty naughty Axe is now on a new mischief. It’s not a TV ad nor a national print campaign. Its kind of mix breed between btw and outdoor to promote the online Axefantasy site and surely has been ideated by some fanatical freak. In the...

If you are a pizza delivery man, if you think that your job is monotonous, wear those jeans from Meltinpots. See what will happen, look at the ad. Half-baked, ur, sorry half-naked hot babes will stare at you from every windows, with their...