The collapse of Microsoft Corp.’s pursuit of Yahoo Inc. is leaving advertisers pining for other ways to reach mass audiences on the Web and to counteract Google Inc.’s dominance of the online ad...

Yahoo knows very well the potential of transformative power of the Exchange. It has now acquired RightMedia for a whopping $680 million, equal parts of stock and cash.. For your info, Yahoo already had a 20% stake in the very ad marketplace....

While this issue was in talks lately, Google has publicized a limited U.S. only beta for a new service which they name Pay-Per-Action advertising for certain AdSense ads on its content network. The concept is simple as the advertiser sets the...

Online video, Internet television, and plebs independent video publishing will undeniably be some of the fastest moving new media sectors. All of them have witnessed many changes, unforeseen innovations, and lots of new fascinating video publishing...

While researching data for writing my blog on spyware, I came across a story by Kate Kaye. The story had an interview of Esther Dyson, who is an authority on rising digital technology and specialist in analyzing the impact of mounting...

In a path breaking development, many leading advertisers are teaming up with eBay Inc. to experiment selling television advertisement in an electronic market place. This development will give a great shock to the networks that are until the...

If there is a will, there is a way. It is not a only an adage, it is evident in Rome. Billboards are forbidden in Rome’s historic center, the site of ancient ruins and world’s famous monuments. However, there was a loophole in the law...