Demonstrating the potential threat of microwaves emitted by cellphones, a small Pittsburgh-based Bluetooth Headset Company based named Cardo Systems posted a series of videos on YouTube that showed how microwaves emitted from cellphone can pop...

Indian advertising scenario is undergoing a noticeable change. At least some advertising agencies are dishing out campaigns that are meaningful, innovative and thought provoking, a really fresh and welcome change from the gender bias and the...

Having just spent the last 15 minutes trying to figure out what exactly Nokia were trying to do on their insane teaser site, I have to admit, Nokia does deliver what it promises. And no one can blame them for not warning people about their new...

Instead of choosing printed-paper or the screens on the TV if the actual product was used as the real advertising model, then the appeal would perhaps be more forceful. This farmers’ market ad created by agency Owen Jones & Partner of...

The niceties of public transport can be quite difficult to display on a print ad but the makers of this Metlink advert found a noble way of depicting the public transport ad by transposing it with the spring racing carnival. Nothing can be...

Look, LG, it’s all well and good the Secret has a touchscreen and that sweet DivX-capable 5 megapixel camera, but making a viral video that can only be described as early-90s softcore voodoo porn and ends with a sheepish phone call from the...

OK so we don’t quite know the origins of this remarkable advertisement featuring the brand new Nokia 5800 Tube, but the fact that the ad from a German phone retailer’s poster depicts one really causes us some concern especially since it...

I’ve seen many ads, especially the print ads, taking the unconventional route and conveying the desired message by highlighting the lows of their competitors. Everyone knows that the approach is quite unethical, but everyone adopts this...

It is surprising that people cater to the public in general and then they fail in drawing mass attention simply because the idea isn’t clear enough. Being innovative is one thing but when it relates to everybody it has to be lucid as well. I...

In this competitive world a business establishment has to face tough challenges posed by other companies. To overcome the stiff competition that particular company has to chalk out new strategies to reach out directly to the potential customers....