Yahoo’s new ad system is scheduled to be launched somewhere in the third quarter in the U.S. The new ad system is designed to enable marketers to pin down potential consumers not only by the search terms people use, but it will also help...

adLab or adCenter Incubation Lab involves 22 scientists from Beijing, China and 20 from Redmond, USA to deliver advertisers rich targeting potential. The scientists working on the projects are trying to connect marketers with consumers in a never...