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Olympus: World's smallest ad

Balendu — Tue, 31 Jul 2007 13:28:25 +0000

Olympus launched this marketing offensive in order to revive its losing market share in high-end microscopes orders to cheaper equivalents. The strategy was to set up an interactive platform with the high-end buyers of microscopes and...

Pizza Hut: Hate late?

Balendu — Wed, 27 Jun 2007 13:17:37 +0000

This print advertisement campaign for Pizza Hut managed to win a bronze at Cannes in the outdoor category despite the idea of the campaign was not fresh. Pizza Hut had launched this campaign in Philippines with a brand positioning...

Olympus Underwater Case: Make your mju waterproof

Balendu — Mon, 25 Jun 2007 05:35:49 +0000

This is another Cannes award winning direct campaign launched by Olympus to promote its under-water case for camera. The campaign aims at enticing people to buy PT-029 underwater case for their new Olympus mju 600 digital cameras. The...

TREES: Please use both sides and recycle after

Balendu — Fri, 22 Jun 2007 13:24:06 +0000

Treat Every Environment Special (TREES), a non-profit environmental organisation, had rolled out this ambient campaign to encourage paper recycling in the corporate sector and remind them the significance of protecting the environment. It was...

Banco Gallego: Lopetegui deposit

Balendu — Fri, 22 Jun 2007 11:59:17 +0000

This campaign was held Cannes Lions 2007 Direct Grand Prix Winner. In recent times it was being sporadically debated that the traditional finance advertising is indicating signs of exhaustion and it is more and more difficult to impact the...

WWF Thailand: Forests for life

Balendu — Fri, 22 Jun 2007 09:20:33 +0000

This is a remarkable award winning print advertisement launched by World Wildlife Fund in Thailand. The insightful advertisement clearly aims at explaining the fact that what situation would arise in future if people keep incessantly cutting...

Cochin Ad Club: Pepper isn't black anymore; it's gold, silver and bronze

Balendu — Tue, 29 May 2007 10:07:05 +0000

This copy dominated print advertisement campaign was launched by Cochin Ad Club, India, to promote and inviting advertising agencies for its annual festival. The creative ad festival, Pepper, is held every year in Kerala...

WWF: Fashion claims more victims than you think

Balendu — Tue, 22 May 2007 04:09:44 +0000

This is a remarkably hard-hitting print advertisement launched by World Wildlife Fund last year and was held winner at the Concerned Communicator Award. The Concerned Communicator Award is one of the most reputed social advertising awards in...

Halls: Balsamic Effect

Balendu — Wed, 13 Dec 2006 07:41:31 +0000

This print advertisement by Halls was held winner at Eurobest 2006. The ad is quite humorous representing the self expressive genus of advertisement. The ad is showing a man taking vapor while keeping just a tablet of halls underneath....

Print Ad: Newspaper Advertising Bureau's Ad of the month

Balendu — Thu, 02 Nov 2006 01:01:32 +0000

This print advertisement created by Y&R titled ‘flipper’ for Watersafe Auckland has been selected for Newspaper Advertising Bureau’s October Newspaper Ad of the Month. Judges has chosen this ad on the ground that the...