Welcome vegetarians

After the much acrimonious religious ostracism, now it is the ostracism of the non-vegetarians by some of the developers in Mumbai. You might be a billionaire who can afford an apartment worth Rs 100 crores in the posh South Mumbai colonies, but that alone will not guarantee that you can buy an apartment of your choice. For that, be ready to be a vegetarian first and billionaire second.

luxury mumbai KKfwk 16298

In an interesting development that may not go down well with the non-vegetarians, some of the developers in the city, especially in south Mumbai, are denying flats to non-vegetarians. If one wants to get a flat in such towers, you should be an avowed vegetarian.

A case in point is the 43-storey under-construction Vandan Building located close to the sylvan Raj Bhavan comprising 7,900 square feet luxury apartments pegged at a whopping Rs 60-crore-a-piece.

But, not everybody cannot own this super-luxury apartment complex situated at Walkeshwar as the builders have announced that no request for purchase will be entertained from carnivores.

The project developers, Satellite Developers owned by Kalpana Shah of Tao Art Gallery, reason that the reasons for the decision to sell the apartments to only avowed vegetarians are that most residents in Walkeshwar and Napean Sea Road areas in Mumbai are Jains, Gujaratis and Marwaris, who are pre-dominantly vegetarians.

Interestingly, the sale-purchase is not an ordinary kind. It is by invitation only and will be followed by an interview which will focus on family, business, personal preferences and food preferences.

The dietary preference for selling properties comes after the controversy surrounding the denial of some of the housing societies reserving the flats only for people from a particular community in the light of growing social insecurity with blasts, riots and terror attacks in Mumbai.