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Basically, the best way to save money is to realise that 99.99% of the stuff advertised on television, radio, the internet, in radio broadcasts and in magazines and newspapers is complete crap that you don't really need to buy. Conspicuous consumption may drive the economy in many ways but it also drives many of us into poverty; from chocolate bars to luxury cars, these are generally things which (although they make us feel warm and fuzzy inside for a little while) we do not actually need.
The problems of course run somewhat deeper when you realise that the construction of personal identity and a social-psychological sense of self is deeply intertwined with the historical development of capitalism and consumer culture (in the "West") and that to extract one's self from a need to shop and conspicuously consume is to extract one's self from the very semiotic matrix that allows us to express ourselves as individuals through our possessions, roles and ownership statuses.
If you want to save money you need to realise that you are not made any more complete and happy by new products, services and the thousand gadgets that consumer culture is heir to. Look to what you need, not what we have all been media-and-advertising-educated to think we want. You might find that you already have most of what you need and that the desire to buy new things tends to fade after a while and then you can save money for the truly important things for your life and your family.
