"THREE TIMES A CHARM: TWO MOMS, THREE BABIES, AND ONE GROWING BUSINESS MAKE CL JEWELRY THE PERFECT ACCESSORY FOR GIVING"

Two Moms, Three Babies and One Growing Business!

The idea of Charmed Life, Inc. was created several years back but did not evolve into a “real” business until 2002. As sister-in-laws and new moms, we were looking for a way to take our vast business experience and creativity and mold them into a company that would allow us to stay-at-home with our three girls.

While brainstorming and researching a number of ideas for our business, I (Jen) was given a necklace from a good friend and the designer of one of the original necklaces in the collection. The affirmation discs on my necklace read: FAITH, HOPE, and COURAGE and were in honor of the birth of my daughter, Madeleine. Maddie had been born four months premature (she was only 1-1/2 lbs. and 13” long at birth), so the necklace was especially meaningful and a treasured gift I wore daily. I, in turn, gave Tami a necklace to celebrate the birth of her second baby. As our family and friends saw the necklace, they all wanted one.

After countless compliments on the necklace from friends and strangers alike, we decided this was our calling and that bringing this concept to the mass market was an absolute must! So we began creating our own designs and soon we had a line of jewelry and accessories inspired by the affirmation discs. Before we knew it, our little company was launched!

Now, several years later, our business and families have grown. Our new tagline is:

Two moms, FIVE babies & one growing business!!!

We truly are making our dreams come true and living a “charmed life!”

Jen & Tami