The Beatles Join iTunes
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Photo Source: Death and Taxes.
It has been much anticipated: The Beatles finally on iTunes. Apple released John Lennon's individual records on iTunes months back as if to signal that a Beatles deal was in the works.
Paul McCartney has long resisted Apple's overtures (and a lawsuit over the Apple's logo where the Beatles claim a similar logo did not help). Many musicians resent Apple's pricing system but particularly Apple's single-based purchases. Garth Brooks, for instance, has refused to sell his music on iTunes because he argues that by breaking down records into singles Apple is destroying the music industry: music should be record based, argues Brooks, since an artist's record is supposed to be a collected work not a one-single-at-a-time purchase. Maybe if Brooks and other remaining holdouts (including AC/DC) made every track worth listening to people would still prefer to buy an entire record instead of singles.
"The Beatles" resisted primarily on these grounds: they did not like the idea of their albums being broken down to single-purchases by Apple. But that end has come. Recognizing that one cannot continue to ignore the widespread reach of iTunes forever, The Beatles are now available on iTunes.
Apple made the announcement with much fanfare released an ad yesterday that announced tomorrow "is a day you'll never forget". The entire Beatles collective is available for download (you can buy all of it for a set price of $149.99) along with a free documentary on The Beatles coming to America.
iTunes is now complete.
