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Actress-turned-producer Shilpa Shetty says her company S2 Productions will concentrate purely on making commercial movies.
"The Indian audience still does not accept socially relevant movies and prefers commercial cinema which provides light entertainment," said Shilpa, who has become an international celebrity after her historic win on Britain's reality show Big Brother in 2007.
"I am not here to incur losses by making socially relevant movies. Our company will concentrate purely on commercial cinema and I have no intention of making socially relevant movies," said Shilpa.
Barring a few exceptions like Taare Zameen Par, the audience has rejected most socially relevant movies, she said. "How many socially relevant movies were successful? You can count them. I admit Taare Zameen Par worked despite being a socially relevant movie, but it was an exception. I can tell you about many movies which people don't even know the name of," said Shilpa who was appreciated for her serious performance in Anuraag Basu's Life... in a Metro.
"My movie Phir Milenge, which was on a sensitive issue like AIDS, did not even get noticed. Neither was it commercially successful nor did it win any award. It is really disappointing."
The actress, along with Formula One Racing driver Lewis Hamilton, received the Global Diversity Award in Britain for their contribution to the "diversity agenda".
