New York Times thinks of lowering its editorial standards to compete online

New York Times knows the potential of digital publishing very well. Earlier, they added news-sharing tool to its website to catch up with the web 2.0 phenomenon. Now, New York Times Executive Editor Bill Keller has revealed the company's plans to hasten the pace of transition from print to digital publishing with some striking changes. In a staff meeting he cited:

Newsroom editors need to be better informed about features that appear in their sections. They don't necessarily have to know how to put up a slide show or put up a graphic, but they need to know who does what.

He said that the journalists who can produce content for one medium only will find it hard to survive in the industry. The multimedia journalism, in its true meaning, is knocking the doors now. He also spoke at a length about the 'gradual reallocation of resources from print towards digital.'

Now, New York Times is now thinking of lowering its editorial standards in order to offer more quality content online. Anyhow, they are not going to discard editorial standards for online publishing but they will certainly look for creating a balance between the two.

On the question of making money from the web, Keller said:

I heartily believe we will. How, is a lot more complicated? There's a phrase they use in drug and alcohol rehab-'fake it til you make it.' That's basically what we're doing.

He further said that they are not thinking of going into the newswire service. Instead, they have plans to roll out something better than wghat they are offering at the moment.

Let's see which way the wind blows for the time honored NewYork Times in this competitive web 2.0 arena.

Via: Gawker