The University of Houston is naming its school of communication in honor of LBJ adviser and film industry lobbyist Jack Valenti, who instituted the modern movie ratings system.

Valenti, a World War II aviator and 1946 UH graduate, died last year. He was 85.

He was an aide to President Lyndon B. Johnson before going on to lead the Motion Picture Association of America.

The UH commemoration of Valenti, who was from Houston, was announced Tuesday.

The Jack J. Valenti School of Communication salutes the man whose 2007 memoir is titled: “This Time, This Place: My Life in War, the White House, and Hollywood.”

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On the Net:

http://www.class.uh.edu/comm