Britain’s Department of Health has proposed banning tobacco companies from putting any logos or branding on cigarette packs.

One proposal for preventing young people from smoking is to sell cigarettes in plain black-and-white boxes with nothing on them but health warnings.

The British government is also considering banning cigarette vending machines. Another idea is to outlaw the sale of smaller, cheaper packs of 10 cigarettes available in Britain.

Public Health Minister Dawn Primarolo said Saturday that the government’s priority is to protect children from smoking by taking away the temptation.