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With India's stock markets booming, tinsel town denizens are joining the party in a bid to break from traditional sources of funding and taking their outfit public.
Maverick filmmaker Ram Gopal Varma is the latest to join the bandwagon of entertainers digging for booty armed with a shovel called the Initial Public Offering (IPO).
If going public works well for Varma, Bollywood star Ajay Devgan and Kajol may also revive their old dumped plans of going public. There are rumours that even the three Khans - Aamir, Shah Rukh and Salman - are planning to go the IPO way.
Star, Sony Entertainment Television, Sahara, B4U, New Delhi Television (NDTV), Nimbus, UTV, Pritish Nandy Communications, Creative Eye, Venus, Tips - the list of entertainers going public is long and increasing every week.
Afterall Bollywood stars are well established brands, and if they do come up with an attractive, profit-making business mode, there is no reason why the investing public should not share their dreams.
