Bollywood and Advertising: the Hottest Combo
The online video and advertising revolution; can anyone escape this?
Formula Films of the Future--Bollywood, Hollywood and Gollywood
The trend of associating Bollywood films with popular brand names is catching pace. Either it is the promos of Aamir Khan starrer Rang De Basanti in which Provogue's Logo (a prestigious fashion house) appears quite frequently, or Paheli which was associated with jewelry brand Tanishq. Rani Mukherji and even Sharukh Khan were seen flaunting their jewelry through out the flick.
Trade analysts says that it's a smart way of advertising and beneficial for the producers as well who makes loads of money by associating the name of their film with the brands. Do you guys remember Hrithik starrer Yadeein, Directed by Subash Ghai which looked like more of a Coke's Advertisment than a movie. I think its Box office collection was lesser than that.
Zinda and Mangal pandey are also a good example of such collaborations who tied up with D'Damas and Titan respectively.
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