BIG 92.7 FM partners 'Love Story 2050'
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Gets the nation to warm up to the 'BIG Premiere' of the blockbuster exclusively on BIG 92.7 FM - A futuristic sci-fi love story presented by ADLABS FILMS & Baweja Movies marking the debut of Harman Baweja supported by Bollywood siren Priyanka Chopra - India's BIGgest radio network leverages great equity to the brand - with Harman Baweja and Priyanka Chopra together for the first time ever on radio.
BIG 92.7 FM, radio station has partnered with Love Story 2050, a sci-fi love story that stars Harman Baweja with Bollywood bombshell Priyanka Chopra. Also starring in the film are Boman Irani and Archana Puran Singh among others. The film, which sees a world wide release on July 4th, would enthrall cine goers with visual effects specially designed by John Cox and Weta Workshop.
BIG 92.7 FM on June 16th would for the first time will present Harman Baweja and Priyanka Chopra on their Breakfast Show—Big Chai hosted by the very popular RJ Archana Jani.
The duo, through the day, will answer questions from fans across the day on air. The station will be offering a great opportunity for the film to garner national-wide reach and popularity while connecting to fans across 35 cities of India.
Music director will be showcased on.June 24th followed by a series of singers upto June 28th. This will be followed by a playout of each song from the album exclusively for 7-10 days across all BIG 92.7 FM Stations, nationally.
Apart from the strategic music promotions, there would be contests woven around the film and the final gratification would be an invitation to the exclusive BIG premier of ‘LOVE STORY 2050’ where listeners would get to watch the film with the star duo.
Station, have innovative programmes and tremendous reach across the country. We are thankful to BIG 92.7 FM for their support and cooperation and look forward to a great partnership.”
"The innovative programming, interactivity and interesting contests centered on the film, are sure to ensure high listener involvement across the BIG FM network.” MR. ANAND CHAKRAVARTHY – VICE PRESIDENT, MARKETING, BIG 92.7 FM
