Anil Kapoor to endorse social cause

In his first ever endorsement or association, Anil Kapoor is set to promote birth registration as part of Plan India's (a child centric development organization), Universal Birth Registration campaign (UBR).

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Anil Kapoor will be actively promoting UBR in a variety of ways, such as participating in select UBR events, appearing for television commercials supporting the campaign and other opportunities to raise awareness and visibility of the movement's mission.

Anil is expected to bring an immense amount of focus and attention to the campaign.

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